From a meet and greet with the prime minister to the fury of Floxx founder Rich Martell, Alexandra Chong has received both bouquets and brickbats for launching Luluvise – a female only dotcom where girls can rate men’s ability to have sex.
With its pouting pink lips logo and “Girl time all the time” tagline, Chong might have positioned Luluvise as a light-hearted social network, but the site, it seems, makes a serious business case.
Why? Because big shots like Lastminute.com founder Brent Hoberman and Bebo founder Michael Birch have helped Chong raise £665,000 for her “Facebook meets Sex and the City” venture.
Chong is a law graduate from London School of Economics, a former member of Jamaica’s Olympic tennis team (she knows Mardy Fish and Andy Roddick personally and hangs out with them when they come to Wimbledon), and has worked in the PR sector for a year.
She doesn’t have an engineering background and website coding is Latin to her, so why on earth did she decide to launch a platform where girls can gossip and rate vital statistics of men?
To find out, I have come to White Bear Yard in Clerkenwell which, mind you, homes a snazzy smorgasbord of tech ingenuities like Stylistpick and Technovated.
“In 2009, I went on a rather interesting Valentine’s date and I wanted to share all the gossip with my gal pals, many of whom are scattered all over the world,” says the 30-year-old half Jamaican half Canadian blonde dressed in a chic blue jeans, blue shirt, black boots and Ray Ban glasses.
“Why didn’t you post your date details on Facebook?” I ask her.
“Of course, I couldn’t post it on Facebook – that’s where everyone from your mum to your boss can trawl your wall!” she tells me with a giggle.
“After dishing out juicy details over three telephone calls, two Skype calls and a bunch of Blackberry messages and texts to my other girlfriends, I called my best friend Alison Schwartz in New York. I told her that we needed a place where girl talk is private, fun and all in one place.”